Gain Operational Intelligence & Take Control of How Your Brand Performs Online

A Smart Algorithmic Platform Built by eCommerce Experts to:

  • Drive conversions, Boost Online Sales, Sustain Profitability
  • Position Against & Beat Competitors
  • Actively Manage your Customers’ buying experience
  • Luzern’s Platform - Not just another Dashboard
    Luzern’s algorithmic intelligence goes one step beyond just sharing insights on a dashboard. With automated functionality, Brands can pro-actively manage sales margins, position against competitors, and drive conversions, in real time.
  • Automated quick-fix triggers
    Luzern’s smart decisioning automatically takes action based on the data driven insights.
  • Alerts with strategic recommendations
    Luzern’s machine learning capabilities enable you to make fast decisions and take immediate action.
  • Proven Results - We help you reach your north star
    Data insights using proprietary algorithms, specific to your brand and buyer behaviors, enable you to sell not just more, but smarter.
  • Easy Integration, fast time to value

    Our turnkey solution means a one-time connection to add channels, countries, Amazon Markets or products as required.
    No additional integrations required by you.

A platform to help you sell better on Amazon

Brands of all sizes can face similar challenges selling on Amazon:

  • Lost control over pricing (which impacts pricing on all channels)
  • List Suppression - Amazon call pull your Amazon product
  • Margin pressure; the squeeze can mean no profit on certain product lines
  • New Product Launches - Amazon don’t support as deemed too risky
  • Product Returns - Managing returns can be a significant overhead; and
  • Amazon can push competitors’, or Amazon own products, if there is more margin in it for them

However, the bottom line is that if you are a popular brand, you need to be on Amazon. To be successful, Brands need to reimagine their Amazon strategy and look at new ways to protect their brand whilst increasing online revenues. 

Operational Intelligence to support Amazon sales

Deep Data Insights

Brands often struggle to get meaningful data analysis from Amazon, and only receive relative values or index values. With Luzern, you receive meaningful information on important key figures, such as the Conversion Rate.

Alerts and Triggers

Receive custom alerts for important issues, such as out-of-stock items or content changes. With Luzern’s smart functionality, you can configure automated triggers to immediately fix issues.

Seller Landscape Analysis

Analyse the complete seller base of your products across Amazon geographic regions.

  • How many products does each seller actively list
  • Drill down into the detail for each product
  • Number of sellers, attributes of the seller and their pricing strategies
  • Track buybox price and each individual seller’s price over time

Listing Coverage

Based on a portfolio or product to be monitored:

  • How many products are actively on sale in all regions you sell in
  • How many products and which ones are not actively being sold
  • Trend over time
  • Insight into gaps in portfolio being presented and active over time

Margin Optimization

Monitor and continuously optimize selling prices based on Luzern’s intelligent automated price checker. Luzern’s algorithmic pricer ensures you sell at the price that fits your pricing strategy, ensuring you achieve the margin you need to drive profitability.

Ratings & review Tracking

Get notifications on new or negative reviews. Identify product lines with too few reviews or low star ratings.

Competition Tracking

Benchmark performance against key competitors. Gain visibility into the longtail of your competition. Understand which competitors are out-performing you, and why.

Buy Box tracking

Receive notifications when you lose the Buy Box.

Ensure product availability

You can’t sell if your products out of stock! With Luzern, can avoid stock outs. Brands rely on Amazon to keep ordering products from them to ensure availability online to buyers. However, there are often situations where Amazon does not place orders, such as insufficient profitability low demand for that product, or poor performance as a supplier. This diminishes sales velocity for an ASIN as out of stocks means zero conversion and leads to product list suppression.

Product availability & Assortment Strategy

We continuously monitor availability of each product line and identify gaps in your assortment.

List suppression

If you’re not checking on it, you could be missing out on sales because your listing is suppressed by Amazon for not adhering to their terms of service and listing criteria.

Then most common reasons for suppressed ASINs occur as follows:

  • Incorrect categorizing
  • Inadequate images
  • Product titles are the wrong length

Brands sometimes find that there is no clear reason why an ASIN is suppressed, and when they contact Amazon customer service, they are unable to provide a definite answer.

With Luzern, if your list is suppressed, we have your back, with our 3P model:

  • List products faster - Luzern can make products available on Amazon in a shorter timeframe, we can get you up and running in a matter of days. Luzern gets your products online immediately whereas Brands can be waiting several weeks for Amazon to upload an item.
  • Price control & Optimization - Sell at the price that fits your pricing strategy - Monitor and continuously optimize selling prices based on Luzern’s intelligent automated price checker. Luzern’s algorithmic pricer ensures you sell at the price that fits your pricing strategy.
  • Ensure product availability - You can’t sell if your products out of stock! With Luzern, can avoid stock outs. Brands rely on Amazon to keep ordering products from them to ensure availability online to buyers. However, there are often situations where Amazon does not place orders, such as insufficient profitability low demand for that product, or poor performance as a supplier. This diminishes sales velocity for an ASIN as out of stocks means zero conversion and leads to product list suppression.
  • List products faster - List products faster Luzern can make products available on Amazon in a shorter timeframe, we can get you upand running in a matter of days. Luzern gets your products online immediately whereas Brands can be waiting several weeks for Amazon to upload an item.

FIND OUT MORE

For more information or to set up a call with a Luzern eCommerce Expert please contact us

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