Gain Operational Intelligence & Take Control of How Your Brand Performs Online
A Smart Algorithmic Platform Built by eCommerce Experts to:
A platform to help you sell better on Amazon
Brands of all sizes can face similar challenges selling on Amazon:
However, the bottom line is that if you are a popular brand, you need to be on Amazon. To be successful, Brands need to reimagine their Amazon strategy and look at new ways to protect their brand whilst increasing online revenues.
Operational Intelligence to support Amazon sales
Deep Data Insights
Brands often struggle to get meaningful data analysis from Amazon, and only receive relative values or index values. With Luzern, you receive meaningful information on important key figures, such as the Conversion Rate.
Alerts and Triggers
Receive custom alerts for important issues, such as out-of-stock items or content changes. With Luzern’s smart functionality, you can configure automated triggers to immediately fix issues.
Seller Landscape Analysis
Analyse the complete seller base of your products across Amazon geographic regions.
Based on a portfolio or product to be monitored:
Monitor and continuously optimize selling prices based on Luzern’s intelligent automated price checker. Luzern’s algorithmic pricer ensures you sell at the price that fits your pricing strategy, ensuring you achieve the margin you need to drive profitability.
Ratings & review Tracking
Get notifications on new or negative reviews. Identify product lines with too few reviews or low star ratings.
Benchmark performance against key competitors. Gain visibility into the longtail of your competition. Understand which competitors are out-performing you, and why.
Buy Box tracking
Receive notifications when you lose the Buy Box.
Ensure product availability
You can’t sell if your products out of stock! With Luzern, can avoid stock outs. Brands rely on Amazon to keep ordering products from them to ensure availability online to buyers. However, there are often situations where Amazon does not place orders, such as insufficient profitability low demand for that product, or poor performance as a supplier. This diminishes sales velocity for an ASIN as out of stocks means zero conversion and leads to product list suppression.
Product availability & Assortment Strategy
We continuously monitor availability of each product line and identify gaps in your assortment.
If you’re not checking on it, you could be missing out on sales because your listing is suppressed by Amazon for not adhering to their terms of service and listing criteria.
Then most common reasons for suppressed ASINs occur as follows:
Brands sometimes find that there is no clear reason why an ASIN is suppressed, and when they contact Amazon customer service, they are unable to provide a definite answer.
With Luzern, if your list is suppressed, we have your back, with our 3P model:
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For more information or to set up a call with a Luzern eCommerce Expert please contact us