As we move into the first weeks of January, one thing is clear: the 2025 holiday season didn’t just break sales records — it fundamentally reshaped how ecommerce operates. Consumers spent more, shopped smarter, and increasingly relied on AI-powered experiences, while retailers were forced to...

As you may know, Tambo is now part of Luzern eCommerce. Together, we’re one team with a shared mission: helping brands accelerate growth across marketplaces. That’s why we were excited to host Tambo Talks, an exclusive event supported by Amazon, TripleLift, Luzern eCommerce, and other leading...

AMazon 1P vs 3P Amazon sellers have a lot to consider when deciding how to sell their products. Should you use a 1P model, where you sell directly to retailers like Amazon? Conversely, a third-party relationship (3P) can allow you to sell via Amazon (as a platform) while retaining control over...