Top Trends & Key Channels to focus on in 2025

The beauty and cosmetic industry has shifted significantly towards e-commerce. More consumers are choosing to shop online for their beauty needs. Discover key trends and channels to focus on for beauty e-commerce in 2025. Online shopping offers convenience, personalized suggestions, and easy returns, making it easier for consumers to decide on purchases. As technology evolves, we can expect new e-commerce innovations that will change how we discover beauty products online.