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13 Brand Strategies for Black Friday & Cyber Monday in 2022

In this article, Luzern eCommerce explains the main things every brand needs to consider when planning for Black Friday sales. With over 15 years working with online...

Amazon 1P vs 3P: What brands need to know

AMazon 1P vs 3P Amazon sellers have a lot to consider when deciding how to sell their products. Should you use a 1P model, where you sell directly to retailers like...

Common Amazon Marketplace Challenges

When it comes to platforms for online sellers, Amazon is a giant in the space. If you’re considering selling on Amazon, you're likely weighing up the pros and cons of...

What is Headless Commerce?

What is Headless Commerce? To ensure continued growth as a B2C brand, it’s important to maintain high standards when it comes to customer experience. As a business,...

Press Release - big win for Luzern eCommerce

Luzern eCommerce Strengthens Its Position As The Leading Managed eCommerce Acceleration Platform For Brands Announces Major Customer Wins Delivers Record Sales in...

Next Evolution of eCommerce Through Metaverse Trends

The Metaverse is a playground where people can come together and interact in a completely new way through virtual reality. Some of the world's biggest brands are already...

IDC Blog Series: 3. Practicalities of Managing a Blended Amazon 1P and 3P Model

This Blog Series focuses on the key Takeaways from IDC Vendor Spotlight Whitepaper, commissioned by Luzern eCommerce

IDC Blog Series: 2. How brands can best manage presence on the Amazon marketplace while minimizing unwanted channel conflict