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Will you end up on Amazon’s Naughty List this Festive Season?

By Orla Power, Director of Marketing, Luzern eCommerce “CraP” (Can’t Realize Any Profit) An unfortunate Acronym for an unfortunate situation for many Brands on Amazon...

Luzern features prominently on the front page of the Sunday Times!

As featured in the Sunday Times Business & Money Magazine on 28th November 2021.

Black Friday & Cyber Monday - Proven Strategies for eCommerce Brands, without Squeezing Profit Margin

Black Friday & Cyber Monday Proven Strategies for eCommerce Brands, without Squeezing Profit Margin Black Friday and Cyber Monday (BF/CM) are two of the biggest shopping...

Last Minute Tips for your Brands Holiday Readiness

eCommerce Peak Season Is Here! This 2021 holiday season is a much anticipated time for consumers and eCommerce brands alike and sellers are in full planning mode for the...

Why AI for Digital Commerce still needs a human touch

By Orla Power, Director of Marketing, Luzern eCommerce With eCommerce continuing to accelerate, brands and retailers are digitising faster than ever before. ...

Your Checklist to Developing a Pricing Strategy to drive Profitability

Recent lockdowns resulted in consumers heavily leaning on online shopping, from day-to-day groceries to electronics to home décor. Shoppers increasingly...

Why eCommerce is an Essential Component of your Digital Transformation Strategy

Digital eCommerce has surged forward by several years due to the necessity to move online during the Pandemic. As a core driver behind the success of global eCommerce,...

How eCommerce brands can boost conversions

As published on Brands Journal By Orla Power, Director of Marketing, Luzern eCommerce Driven by the pandemic, global eCommerce is now a whopping $26.7...

6 Amazon Growth Strategies for Brands in 2021 - Luzern

A whopping 42% of brands generating at least half of their eCommerce sales from Amazon alone in 2020 and with U.S. eCommerce sales estimated to reach $843.15 billion —...