By Orla Power, Director of Marketing
Sustainability will move from being a differentiator to a necessity. Brands offering eco-friendly delivery options, carbon-neutral logistics, and circular economy initiatives will win consumer loyalty. Luzern eCommerce integrates sustainable processes, helping brands lead with purpose and drive results.
AI will evolve beyond supporting roles, taking centre stage in managing pricing, inventory, and customer interactions. Luzern’s ability to embed AI into operations ensures that brands adapt to trends in real time, gaining a competitive edge.
Amazon, TikTok, and emerging marketplaces will become ecosystems where brands must connect storytelling, community building, and commerce. Luzern’s expertise ensures brands can scale globally while staying authentic and consistent across platforms.
Consumers will demand experiences tailored specifically to their preferences, powered by first-party data. Luzern’s 3P solutions help brands build direct customer relationships, ensuring they own the customer journey and can deliver a bespoke experience.
The line between online and offline will disappear. Customers will expect to move from Instagram to AR try-ons to a marketplace checkout seamlessly. Luzern empowers brands with unified strategies to meet these expectations without friction.
Live streaming will transform into a core driver of eCommerce. Brands that embrace TikTok Shop, Instagram Live, and other live platforms will see real-time engagement convert into immediate sales. Luzern ensures these interactions translate into meaningful revenue growth.
Subscription commerce will expand, encompassing curated luxury boxes, wellness plans, and exclusive access to products. Luzern’s expertise in pricing and inventory management helps brands launch and scale profitable subscription models.
Supply chains won’t just need to be resilient—they’ll become a customer experience differentiator. Brands that promise fast, reliable, and even delightful delivery experiences will thrive. Luzern’s hybrid fulfillment solutions make these promises a reality.