Amazon’s Prime Big Deal Days on October 8th and 9th were a resounding success, offering a preview of the online shopping frenzy that retailers and brands can expect in the coming months. This mid-October event gave sellers a chance to test strategies, understand consumer behavior, and fine-tune their Amazon presence ahead of the biggest shopping days of the year—Black Friday and Cyber Monday.
At Luzern eCommerce, we’ve seen firsthand how successful preparation for Prime Big Deal Days can set brands up for even bigger wins during the peak holiday season. Here’s a breakdown of what we learned from the event, along with tips to maximize your potential as we head into November.
Strong Consumer Engagement and Demand
Prime Big Deal Days generated significant interest and demand, with customers hunting for early deals on everything from electronics and home goods to beauty and fashion. Amazon reported a 30% increase in Prime membership sign-ups during the event, indicating a strong appetite for early holiday shopping. For brands that participated, it was a great opportunity to boost visibility, attract new customers, and drive significant sales. This momentum is a clear indicator of consumer readiness and spending potential, which will likely only increase as Black Friday and Cyber Monday approach.
What this means for you: If your brand experienced a surge in sales or traffic during Prime Big Deal Days, use this as an indicator of what might work well during the holiday season. Track which products performed best, and consider expanding inventory or promotional efforts around those items. Research shows that early holiday shoppers tend to spend 22% more on average, so now is the time to capitalise on that momentum.
Prime Big Deal Days allowed brands to test various types of promotions—whether that was offering deep discounts, limited-time deals, or bundling products. This is invaluable data that can inform your strategy for Black Friday and Cyber Monday, where competition is fierce and customers expect value-packed deals.
Takeaway: Analyze the performance of your deals. Which discounts resonated the most? Were there certain times of day that saw higher conversions? Use these insights to craft more effective promotions for the upcoming sales season. It’s estimated that 67% of shoppers are influenced by discounts during holiday events, so fine-tuning your offers can be a game-changer.
With the surge of visitors to Amazon during Prime Big Deal Days, many sellers were able to gauge how well their systems and logistics could handle the influx of orders. It also highlighted the importance of inventory management, as some brands faced stockouts due to unexpected demand spikes.
Action step: Double-check your inventory levels and logistics capabilities to ensure you’re fully stocked and ready for increased holiday demand. Consider leveraging Amazon’s Fulfillment by Amazon (FBA) services or optimizing your fulfillment processes to avoid any delays. Brands that adopt a hybrid 1P/3P approach often see reduced stockout rates—Luzern eCommerce's clients, for example, have achieved stockout reductions of up to 90%.
One of the key wins for brands during Prime Big Deal Days was the ability to capture eyeballs through enhanced visibility on Amazon. Many brands saw a boost in search rankings and product exposure, leading to increased organic traffic post-event. This visibility boost is crucial as you head into the holiday season, where millions of shoppers are actively searching for the best deals.
Next steps: Continue leveraging sponsored ads, keyword optimization, and product listings to stay at the top of relevant searches. Brands that maintain top search positions see up to a 30% increase in conversions during peak periods. A strong advertising strategy now can translate into lasting visibility and increased conversions in the coming months.
Prime Big Deal Days wasn’t just about driving sales; it was also a great opportunity to create loyal customer relationships. Brands that offered excellent customer service, fast shipping, and standout products are likely to see repeat business during Black Friday, Cyber Monday, and even the holiday shopping season.
Tip: Engage with your customers post-purchase. Send follow-up emails, offer exclusive discounts, or request reviews to keep them connected with your brand. Building loyalty now will pay off when these same customers are ready to shop again next month. Research indicates that loyal customers are 60% more likely to make repeat purchases during holiday seasons.
As successful as Prime Big Deal Days were, they’re just the beginning of what’s shaping up to be a massive holiday shopping season. Black Friday and Cyber Monday are expected to see record-breaking sales, with estimates predicting up to a 12% increase in online sales compared to last year. Now is the time to fine-tune your strategy, based on what you learned during Prime Big Deal Days, to ensure your brand is front and center when the shopping craze begins.
The success of Amazon’s Prime Big Deal Days highlights the importance of preparation and agility in eCommerce. As we head into November, there’s no better time to leverage the insights gained from Prime Day and refine your approach for Black Friday and Cyber Monday.
At Luzern eCommerce, we specialize in helping brands navigate the complexities of marketplaces like Amazon, optimizing strategies to maximize performance. If you’re ready to take your brand to the next level during the upcoming holiday season, reach out to our team for expert guidance.
Get in touch today to see how we can help you succeed on Amazon!