Amazon.ie has officially launched in Ireland

Amazon has officially launched its dedicated Irish store, Amazon.ie. 78% of Irish adults have purchased from Amazon in the past, this statistic highlights Amazon's significant presence in the Irish e-commerce market. This development is poised to transform the e-commerce landscape in Ireland, offering businesses unprecedented access to a vast customer base

The Significance of a Marketplace Strategy

Embracing a marketplace strategy is crucial for brands aiming to thrive in today's digital economy. Online marketplaces provide an additional channel to market and sell products, often with reduced marketing costs compared to traditional sales channels. They also offer opportunities for overseas sales, with growth observed in categories such as homeware, pets, fashion, and sporting goods. Furthermore, these platforms are popular with customers, offering a convenient way to compare prices and products from a single source.​

How Luzern eCommerce Can Support Your Brand

"The launch of Amazon.ie is a game-changer for Irish brands and consumers alike. It removes barriers like customs fees and shipping delays, providing a seamless, localised shopping experience. For Irish businesses, this is a golden opportunity to reach more customers at home and also scale globally leveraging Amazon's extensive infrastructure and customer base."

Alan Chester - Chief Customer Officer, Luzern eCommerce

At Luzern eCommerce, we specialize in managing and optimizing Amazon seller accounts for brands worldwide. Our comprehensive suite of services includes listing optimization, inventory management, order fulfillment, customer service, and advanced analytics. With our proprietary platform, Channel Optimizer, we synchronize sales data across various channels, helping brands maintain consistent stock levels and avoid costly stockouts or overstock situations. Our dedicated Amazon advertising team focuses on optimizing ads to enhance product visibility and drive traffic to product listings, leading to increased brand exposure and higher conversion rates. By partnering with us, brands can navigate the complexities of Amazon's platform, maximize their presence, and achieve sustained growth in a competitive marketplace.​

The launch of Amazon.ie represents a significant opportunity for Irish businesses to expand their reach and enhance their e-commerce strategies. With the right marketplace approach and the support of experienced partners like Luzern eCommerce, brands can position themselves for success in this dynamic environment.​