News & Resources
The Amazon Hybrid Sales Model is the GPS for Brands to navigate the new eCommerce Marketplace Jungle
“Hybrid” refers to selling goods directly to Amazon to be sold on the platform, known as 1st Party Vendor or 1P, whilst at the same
Black Friday/ Cyber Monday 2020: Proven eCommerce Strategies for Direct to Consumer Brands
It’s no exaggeration to say that 2020’s Black Friday and Cyber Monday (BF/CM) will be unprecedented for Brands selling online direct to consumer. With the
“The entire Retail industry is going through a reckoning…yet Amazon set to grow Bigger & Stronger than ever”
While the pandemic demands primary attention, the collateral effects of it are likewise drastic. There has been nothing quite like COVID-19 for companies. The economic
Webinar – Watch the Recording
Topics covered: “From the Functional, to the Aspirational” The importance of Delivering a Great Brand Experience The underlying strategies & tactics to ensure
PRIME DAY ANNOUNCED! Top Tips From The Amazon Pros On Being Primed & Ready
A Prime Day like no other: Prime Day is Amazon’s biggest event of the year, this year, as the pandemic continues to change consumer behaviour
Luzern is delighted to be presenting at Kantar’s virtual eCommerce Event 2020
Join Luzern for Kantar’s 9th annual and first-ever virtual Digital Commerce Conference Luzern’s VP eCommerce, Alan Chester, will present: “Tilting the Power back to your
e-Guide: How to Keep Online Sales Up in a Down Economy
In the coming months, the actions you take will have an impact on the way your business will perform for years to come. This free
A Playbook for Any Brand Selling Online
When selling online, the sheer volume of metrics and data can seem overwhelming, however, the most useful information can be found in 5 key metrics.
Four Must Have Strategies for a Successful Online Store
With the rise in online shopping set to continue, it’s vital for Brands to evolve eCommerce strategies and upscale their digital storefronts, or risk being
WEBINAR – Watch the Recording
In the coming months, the actions you take will have an impact on the way your business will perform for years to come.
Headless Commerce
Headless Commerce Explained: Headless Commerce is an eCommerce model that de-couples a platform’s frontend from the backend. In essence, it separates the presentation layer from
